INITIO

Initio Parfums Privés—meaning "the origin" or "the initiation" in Latin—was founded on a provocative premise: to return perfume to its ancient, magical roots. Moving beyond traditional aesthetics, Initio treats fragrance as an invisible force of power and seduction. By combining master perfumery with advanced scientific research into the psychological impact of scent, the house crafts "functional fragrances" designed to trigger desire, confidence, and emotion.