MATIERE

Matiere Premiere (French for "raw material") is a contemporary French fragrance house that strips away the noise to let nature speak. Founded in 2019 by 7th-generation Master Perfumer Aurélien Guichard, the brand is built on a radical philosophy: each fragrance is sculpted around a single, central natural ingredient used in an intentional overdose. Combining agricultural heritage with modern minimalism, Matiere Premiere offers direct, understandable, and deeply addictive scents that trace an unforgettable trail.